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7 best practices for effective email newsletters

Email newsletters continue to be one of the most powerful newsroom tools, regularly connecting publications with their audiences and encouraging readers to develop a habit and establish loyalty toward a news organization. Looking to spruce up a newsletter or planning a new launch? Here are some tried and true strategies for optimizing newsletters that publishers can put into place today.
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BlueLena fueled the Springfield Daily Citizen's successful launch

The challenges are many when launching a new local, nonprofit news outlet, especially in the current newspaper industry climate. Deciding to be a digital-only news source with a hard registration wall meant the Springfield (Missouri) Daily Citizen had to rely heavily on various technologies to manage email registration and subscriptions. BlueLena's intimate knowledge of subscription best practices allowed the paper to rapidly evolve its products toward launch.

E&P's “10 That Do It Right” nominations close Tonight at midnight

Each year Editor & Publisher Magazine (E&P) and the Local Media Consortium (LMC) recognize companies that have done the impossible through successful innovation, implementing cost savings or developing new programs that have generated considerable increases in revenue or audience.

E&P's "25 under 35" nominations extended!

We need your help in recognizing the next generation of news publishing leaders,. We’re talking about people who are young, bright, and capable of tackling whatever the changing news media climate throws at them. Please help us by nominating a news publishing up-and-comer (or yourself) for our “25 Under 35” feature story that will appear in our February 2023 issue.

Number of SMBs Double, But Ad Spending Goes Stagnant?

It's going to be a rough year for local advertising in 2023. Borrell is forecasting that growth will be at a near-standstill, held back by a combination of economic pressures and a dramatic reshaping of the type of businesses now operating in each market. Borrell will unveil its forecasts and describe the change in business composition during a 45-minute webinar at 11 a.m. Eastern on Thursday, Nov. 17. The webinar is free.

Cracking the content monetization code: A European case study

Mediahuis, an international media group with a range of powerful brands and activities in many European countries and Ireland's leading print and digital media publisher, reaches millions …

Family-Owned Suburban Media Group Seeking Multimedia Advertising Sales Director

Times-Journal Inc, is a 150+ year old family-owned media company now in the hands of 3rd generation news publishers who are committed to serving local communities with award winning journalism and results driven advertising programs.  In short, there are no hedge-funds or corporate “bean counting downsizers” here to contend with. We are committed to a long-term future in this industry!  Located in the heart of Georgia’s most desirable markets, our communities are the ideal place to live, work and play. 
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Restoration NewsMedia Profits with New 48-Hour Automated Affidavits

"There’s got to be a better way” was what Keven Zepezauer and his team kept saying to each other whenever they talked about affidavits. Zepezauer, the president and publisher of Restoration NewsMedia in North Carolina, knew that the public notice process — with all its labor-intensive, manual inefficiencies — was a problem. “It was ugly,” Zepezauer stated. “We had a full-time person dedicated just to affidavits. We knew we needed to do something different.”
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Restoration NewsMedia Profits with New Two Business Days Automated Affidavits

"There’s got to be a better way” was what Keven Zepezauer and his team kept saying to each other whenever they talked about affidavits. Zepezauer, the president and publisher of Restoration NewsMedia in North Carolina, knew that the public notice process — with all its labor-intensive, manual inefficiencies — was a problem. “It was ugly,” Zepezauer stated. “We had a full-time person dedicated just to affidavits. We knew we needed to do something different.”

E&P's Publisher of the Year nominations close this Friday!

We are seeking your assistance in recognizing a leader with business acumen, technical savvy, and a deep understanding of what needs to be done to stay successful — along with the fortitude and tenacity to implement change. “Publisher of the Year” recognition is open to all news media publishers worldwide.

“E&P Creative Visionaries" Class of 2022

The 2022 inaugural class of “E&P’s Creative Visionaries,” salutes the creative directors, graphic artists and multimedia designers of our industry. Help us salute these essential colleagues who bring storytelling to life, curating captivating images, informative graphics, copy, and increasingly, video and audio.
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The Philadelphia Inquirer shares why their new editorial portal is key to future operations

Matt Boggie is the Chief Technology & Product Officer at The Philadelphia Inquirer. He is very clear about the role that Roxen's Editorial Portal plays for the development of the newspaper.
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Monetize local articles by selling worldwide on a revolutionary marketplace

How much could your newspaper make in new revenue from selling quality articles to an international audience? $30,000 to $80,000 per 1,000 articles, according to Axel Breuer, CEO of Berlin-based startup Journexx, the first international publishers-only content marketplace, Co-founded by Breuer, Andrej Becker, CPO; Felix Seeberg, CTO; and Franko Melisch, COO.
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CherryRoad Media ramps up legals with new and collaborative technology

The problem with legals has always been that publishing public notices is cumbersome. It bogs down staff and puts at risk the continued existence of legals in newspapers by frustrating the governments, law firms and citizens required to file them. But, there is a solution.
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Major newspaper chain cuts production time to 6 minutes

How long should it take to layout a newspaper? What about 6 minutes? That’s the maximum time it takes to place display ads in each of 400 newspapers at Lee Enterprises. Read about how it is done.
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Accelerating Publishing Profitability Via Media Franchising

In this sixty-minute live “E&P Reports” Sponsored Webinar, attendees learned how publishers can find new profits by downsizing staff, accounting costs while upgrading their digital presence - at no cost. And how any industry professional can find a new career as a local community publisher with a quick path to profitability.

"Operations All-Stars" Class of 2022.

Help us recognize the heart and soul of our industry, the leaders who help us produce quality products each day while keeping an eye on our bottom lines! Nominate a colleague today, so we can salute them and share their ideas with the global news publishing industry in our 2022 class of "Operations All-Stars!" The three category winners receive $2,000 and travel to the ING Fall Conference, September 17-18, 2022, in Newport, Rhode Island.

PAGE Cooperative - Membership Drive

Formed 40 years ago, the PAGE Cooperative has served generations of newspaper leadership and is noting a rising interest in new membership. PAGE bands members together with a common objective of controlling costs but with additional benefits of best practices, advisory and intervention during shortages.

Major Population Trends Mean a New Era for Obituaries

A recent Editor & Publisher sponsored webinar explored four demographic shifts that will impact the obituary market, and covered recommendations of what newspapers can do to secure the future for their most important local content.
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PAGE Cooperative — Still growing savings and revenue for news publishers

Over 40 years ago an invoice that accidently landed on the wrong desk, sparked an initiative to band the newspaper industry together.  That invoice was addressed to a large newspaper chain but was received by a publisher at an independent paper.  When he saw the difference in pricing from the same supplier, the idea was born to form a purchasing cooperative for newspapers.

Improve Products & Profits with Design Subcontracting

On Wednesday February 16th at 12n ET, learn how many of today’s publishers (including E&P) have made the decision to improve productivity and profits by completely outsourcing all design and production services in order to improve productivity and gain major savings. Register for this FREE (sponsored) 1-hour broadcast where you will learn how 4 media companies are now benefiting from design subcontracting.
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Playing nice with paywalls

The recent proliferation of paywalls has been impossible to ignore. As more newspapers and other media outlets seek to monetize their online content, they erect walls to protect their content as a necessary and beneficial business strategy.

Optimizing obituaries to drive traffic and increase revenue

Media professionals and publishers with more than 25 years of experience explained how obituaries drive digital traffic, ensure reader engagement, and increase revenue.

The Media Audit is Looking for a Market Manager

The Media Audit, a leader among media and consumer market research companies, is looking for the right individual to work with (and grow) our media client base in the U.S. southwest region. You will be part of a seasoned team of professionals, with backgrounds working in online, television, radio, print, and outdoor, as well as at advertising agencies.

A Call to Serve

Report for America is a national service program that places journalists in local newsrooms to report on under-covered issues and communities. As a Report for America journalist, you’ll join a movement to strengthen communities — and democracy — through local journalism that is truthful, fearless, fair and smart. Our unique model pairs the skills and passion of emerging reporters, photographers and videographers with local news organizations across the country.
Latest Industry News
The Israel Defense Forces has apologized for the death of Al Jazeera journalist Shireen Abu Akleh, a year to the day after she was killed by a bullet to the back of the head while covering an Israeli military operation in Jenin in the occupied West Bank.
The Inter American Press Association condemned the intensification of repression in Nicaragua, which has left detained three journalists since the beginning of April. The organization urged the international community to swiftly denounce the regime's persecution of freedom of expression and press freedom.
The board overseeing Puerto Rico’s finances convinced the high court to prevent a media organization from gaining access to government documents.
Thoughts, aloud. “Matter of Opinion” features lively conversations from Opinion’s Michelle Cottle, Ross Douthat, Carlos Lozada and Lydia Polgreen. The first episode premiered May 11.
The multi-year collaboration aims to provide value to sports fans and access to major sports moments.